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Tracy Oeser with Journey Thru Grief
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Useful Business Thought of the Week - I Know Mindset
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Journey Thru Grief was created as a support for survivors of suicide loss. They provide resources and direct support through their website, workshops, and presentations. They have been a home business in Spokane Valley since October 2018 however the concept of Journey Thru Grief has been around since 2012. Tracy shares that their target audience is people impacted by a suicide loss ranging from immediate family to acquaintances.
Many business owners have seen changes in their business over the past year. With the lack of in-person communications, Journey Thru Grief has had to transition to an online presence. Tracy shared, "I had to learn social media marketing, web design, and online video presentations".
During the pandemic, Tracy decided to take action to benefit her business. She was able to find programs coming out of Massachusetts rather than taking the time to create her own. A partnership was formed and she was named state coordinator to bring those programs to WA State. Had there not been the pandemic, Tracy shares that she probably would have been isolated in her own community. "Now I will be able to share ways to help not only suicide loss survivors but, the friends and families who are impacted by someone in a suicidal crisis".
We asked Tracy how other entrepreneurs can learn from her experience: "When I began Journey Thru Grief as a business in 2018, I had the passion and drive to bring a stigmatized demographic of people to the forefront of people’s minds. I began in a space that was traditionally non-profit but believed that I could make a difference by having more flexibility as a business. I made the mistake of thinking people would want to hear what I had to say and bring me in to speak to others because it was all for the greater good. In reality, the topic is taboo and people tend to shy away even though it is important to hear about the stigmatizing treatment that happens against suicide loss survivors."
Tracy realized that this was something she needed to research in order to approach people that didn't traditionally work within her space. She also started research into creating a strong business plan to find ways to sustain financially. This was further impacted by COVID-19 when Tracy couldn’t go into businesses and speak to employers about helping their employees through loss. She quickly developed a plan to market to online consumers which brought its own challenges. For other entrepreneurs, Tracy recommends doing a ton of research and acknowledge any unforeseen things that could happen along the way.
What is inspiring Tracy: "Today I am inspired by the support I see within our community, both in-person and online. Collectively we have faced many changes and unknowns over the past 18 months and people are performing random acts of kindness and businesses are networking to help each other rise back up."
Journey Thru Grief is selling t-shirts through Bonfire.com to help underwrite new workshops beginning at the end of September and going through the end of the year. https://www.bonfire.com/youmatter-shirts-make-a-difference/
Contact: Tracy Oeser | 509-436-9700 | email@example.com | https://journeythrugrief.com
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